Sponsors will have significant design input on race vehicle look,
layout and colors that optimize your business logo on our hood,
side panels, trunk, and on our rear spoiler.

Sponsors will have significant design input on Hauler and Trailer
look, layout and colors that optimize your business logo.

Sponsors will have significant design input on Driver Uniform,
Crew uniforms and hats will all display your logo and Business
name.

Media for sponsorship advertisement on our web site with a direct
link to your official web site.

Full sponsorship acknowledgement both on and off the track. On
track acknowledgement are made over the Public Address system
during the racing Events. Off Track announcements in all media
and press releases,
by AR Rally-Raid Racing Team. Sponsor branded signing
sessions and more.
Dakar numbers

2 500 people on the bivouac: organisation - competitors - media
- sponsors…

Competitors

Since 1979, more than 13 000 men and women have competed
in the Dakar.
In 2007: 39% are "rookies" on motorcycles - 27 women will start
the rally - 70 % of the competitors are not French
245 competitors at the start in the motorcycle category
185 in cars
85 in trucks
Last year, 45% of the competitors in motorcycle, 39% in cars,
and 48% in trucks have arrived in Dakar.

Medias and TV broadcast in 2006

550 journalists (written press, radio and photographers) at the
start (Portugal) and finish (Dakar) representing almost 300 media
160 permanent journalists (written press, radio and
photographers) followed the rally
A 26 minutes feed is produced everyday by the ASO production
team and sent all over the world
580 hours of TV broadcast in 178 countries
More than
150 million television viewers in Europe
Internet
38 millions pages read on www.dakar.com in a month (January
2006)
2,3 million unique visitors on the four sites (French, English,
Spanish, Portuguese)
Course
6 countries crossed (Portugal - Spain - Morrocco - Mauritania -
Mali - Senegal)
7915 km including 4309 of especial
21 African countries crossed in 29 editions
Road Safety
45 000 comic strips summarizing the safety rules distributed to
the local population
6 vehicles in the road security patrols deployed all along the
rally to signal danger
15 people in the patrols dedicated to the security of the
populations
30 our 50km/h: the maximum speed allowed in the villages
Logistics
28 organisation vehicles (10 vehicles "Contrôle de Passage", 2
vehicules "d’Ouverture", 10 vehicules medicalised "Tangos", 6
TV vehicules)
9 trucks in the organisation: (2 trucks "Atelier", 1 truck "d’
Ouverture", 4 trucks "Balais", 2 trucks "Atelier" Euromaster)
10 helicopters: (1 helicopter "Direction de Course", 1 helicopter
"organisation", 1 helicopter "Photographes", 3 helicopters
"Médicaux", 4 helicopters "TV")
20 planes
54 doctors
including 6 in helicopters, 20 in cars, 24 at the bivuac
and 4 coordinator
Dakar Media